Community Brands’ “8 Strategies to Modernize your Association in 2020” study – our 3 Takeaways

Posted by Rob Miller on Dec 6, 2019 5:46:39 AM

Community Brands recently published a large-scale study that detailed 8 strategies association executives can use to modernize their organizations for 2020. In recent years, “Modernize” has become a buzzword for associations looking to make the most out of available technology in the same way that “superfood” has become a buzzword used to sell kale and blueberries. While navigating the world of quinoa and chia seeds can be frustrating, difficult, and often tasteless, it is almost undeniably good for you - as is properly-executed “Modernization.”

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Topics: Data Analytics, association

Build vs. Buy – the Pros and Cons for Association Data Analytics

Posted by Rob Miller on Oct 8, 2019 2:47:04 PM

Inefficient as it sounds today, it was not uncommon in the 1990’s to hear that an association was going to build their own Association Management System (AMS) rather than purchase an existing one.  When we heard that, we’d generally put a reminder in our sales tracking system to contact them again in 18 months. By then, most would have spent a lot of money, failed to achieve the goals established by the organization, and lost some or all the technical staff who were working on the project.  For those who persevered and were mildly successful, they were still challenged with retaining their key technical talent and keeping the system up to date. By the mid-2000s, you seldom heard of an association taking this approach.

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Topics: Data Analytics

Today’s Ideal Association Software Stack

Posted by Rob Miller on Sep 30, 2019 1:51:50 PM

When Gravitate CEO Tim Ward and I released Avectra’s NetForum in 2004, it was not uncommon for an Association Management System (AMS – or sometimes known as a Customer Relationship Management system - CRM), to join the organization’s accounting system and website as the three primary systems that an association needed to successfully operate its business. At the time, we had successfully stamped out most of the data silos that plagued associations in the past.

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Topics: association, Databases

Competing on Analytics

Posted by Shepherd Smith on Sep 9, 2019 1:57:38 PM

Excerpted from "Competing on Analytics" by Thomas H. Davenport of Harvard Business Review

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Topics: Data Analytics

The Importance of Database “Snapshotting”

Posted by Rob Miller on Aug 27, 2019 12:29:26 PM

Early in my career, I was asked by a large scientific society to write a report for them that compared year-over-year and month-over-month membership renewal numbers.  They were running a SQL-based association management system (AMS) so I embarked on a journey to write a complex stored procedure to support a Crystal Report. For those of you who have experience writing stored procedures, I had to employ many temporary tables and While Loops to achieve the desired outcome.

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Topics: Data Analytics, Data Governance

Member-Facing Data Analytics

Posted by Rob Miller, MAP, CAE on Aug 7, 2019 9:11:57 AM

Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged.  But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology approach to deliver this capability to members is known as embedded analytics. And in some cases, associations can monetize the analytics derived from data provided by their members. 

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Topics: Data Analytics

Total Member Value 2019

Posted by Rob Miller on Jul 30, 2019 1:49:42 PM

I worked for two trade associations – the National Association of Broadcasters and 340B Health – both of which were obsessed with member retention and delivering member value. Not an uncommon pursuit at any association. One of the best ways to illustrate the value you are delivering a member is to show them the Total Member Value (TMV) your organization provides them.
For years the chosen method to demonstate value to members for their dues payment was to provide them a profile report from the Association Management System (AMS), which generally listed all the products and services they received and all the other activities in which they participated. This approach had the following weaknesses:

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Topics: Data Analytics, membership

Clean Data is the Foundation

Posted by Wes Trochlil on Jul 22, 2019 4:05:12 PM

“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever.

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Topics: Nucleus, Data Analytics, Data Governance

Only 20% of my Member Data is in my AMS?

Posted by Rob Miller on Jul 18, 2019 10:34:50 AM

When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our clients have asked us to manage.  What’s more is that this percentage is falling as data in solutions such as email marketing, web analytics, and social communities grow at a rapid pace.

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Topics: Data Governance

Destroy Decision Silos With Blended Data

Posted by Shepherd Smith on Jun 26, 2019 11:18:51 AM

By Cecilia Sepp, CAE, CNAP
Principal & Founder, Rogue Tulips Consulting

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Topics: Partners, Data Analytics, Data Governance

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