Advanced Event Analytics Now Available through Expo Logic and Gravitate Solutions Partnership

Posted by Christie Gunden on Dec 12, 2017 8:00:00 AM

Gravitate Solutions, the creators of the Nucleus data analytics platform, today announced that it has entered into a partnership with Expo Logic, the industry leader in full-service event and trade show registration services, to provide real-time event analytics to their clients.

Nucleus is the only data analytics platform that delivers blended data, interactive visualizations and downloadable reports across multiple association, commercial and non-profit data sources. This partnership embeds Nucleus into Expo Logic’s new registration platform, EventReg3, offering holistic reporting and event analytics.

Expo Logic clients will gain data insights in real-time through the embedded Nucleus data analytics platform. The solution is accessible from anywhere on any device through the EventReg3 application. EventReg3 users will have the ability to use multiple active event visualizations and reports and can opt for year-over-year comparisons for all their Expo Logic event data.

Beyond the immediate benefit of managing event data, Expo Logic users will have the opportunity to take full advantage of Nucleus by adding connectors to all of their essential association technology platforms, including their AMS, CMS, email marketing, community platform, Google Analytics, and more.

“We’re honored to partner with Expo Logic to provide event analytics to their clients,” said Meg Ward, Co-Founder of Gravitate Solutions. “Making decisions with data is critical, now more than ever. We are thrilled to empower the Expo Logic community by making the Nucleus digital platform available to their customers so event managers can leverage real-time, accurate insights.”

“We evaluated several reporting offerings for our new registration platform and Gravitate Solutions’ Nucleus product was the clear front runner,” said Dave Bradfield, Vice President, Client Success at Expo Logic. “Not only are we able to offer our clients robust event analytics but we can also provide connections to their additional platforms for expanded analysis.”

To see how Expo Logic and Nucleus are supercharging event analytics, stop by their adjacent booths at the ASAE Technology Conference and Expo in National Harbor, MD on December 12-13, 2017.

For more information, please contact Christie Gunden at or Kate Dodd at


About Gravitate Solutions

Gravitate Solutions, is a leading provider of technology solutions to associations, member-based organizations, and nonprofits. For more than ten years, Gravitate Solutions has created innovative solutions that address the business challenges unique to association clients. Gravitate’s data scientists have decades of experience in working with member data and are passionate about enabling data-driven insights. The company is headquartered in Alexandria, VA and has offices in Springfield, MO and Chicago, IL. For more information, please visit


About Expo Logic

Expo Logic works with clients worldwide to provide the most innovative registration and lead retrieval services in the industry. Processing millions of registrations for thousands of organizations while providing excellent service and personal attention to our clients is the hallmark of our company. Services include: online and on-site registration, lead retrieval, attendee tracking, CRM/AMS integrations, and event marketing. For more information, please visit

Topics: News, Nucleus, Partners

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