Christie Gunden

Recent Posts

Webinar on Demand: Nucleus Product Demo

Posted by Christie Gunden on May 1, 2019 9:51:37 AM

Yesterday Brandon Leuschen, a Gravitate Solutions Business Development Representative, delivered a webinar called, "Nucleus Analytics: How It Can Help Your Organization Succeed." 

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Topics: Nucleus, Data Analytics

Association Technology Veteran Matt Rohrer Joins Premier Association/NonProfit Analytics Software Company

Posted by Christie Gunden on Mar 5, 2019 10:12:15 AM

Gravitate Solutions, developers of the Nucleus analytics platform, announced today that seasoned association technology expert Matt Rohrer has joined the company.Matt Rohrer


Rohrer has spent the past 14 years advising association leaders in the intricacies of both enterprise and on-demand AMS systems as well as online communities and more. Matt held Director-level positions at both Higher Logic (his most recent employer) and Abila, and prior to that was a netFORUM Senior Sales Engineer at Avectra/Abila.

 

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Topics: News

Association Technology Lead Rob Miller Joins Gravitate Solutions as SVP of Revenue

Posted by Christie Gunden on Feb 27, 2019 1:19:20 PM
The Gravitate leadership team is thrilled to announce that association technology leader Rob Miller is joining Gravitate Solutions. 

Rob Miller, MPA CAE, will join as Senior Vice President of Revenue effective March 1st. As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing. 

Rob was President and Co-Founder of Avectra (Abila) when Tim Ward was CTO there and the two worked spectacularly well together. What this means for the association industry is that the team that created the modern association management system (AMS) with the launch of netFORUM has reunited to take on what many consider to be the greatest challenge and greatest opportunity in association technology today – data analytics. 

As Rob phrased it: “Nobody has had a greater impact on association technology than Tim Ward. Tim architected netFORUM, the first 100% web-based enterprise AMS, creating the roadmap that every AMS vendor has followed in the years since. Five years ago, Tim did it again when he realized that there was a better way to provide association analytics and launched the Nucleus data analytics platform. As a customer of Nucleus at 340B Health, I saw firsthand how Nucleus was able to help associations unlock data trends and knowledge that we simply did not have access to before. I can’t overstate how excited I am to join the Gravitate team and tell the Nucleus story." 

Rob joins Gravitate from 340B Health, an association of over 1400 hospitals, where he served as the Senior Vice President of Business Development, Strategic Planning and Operations. Prior to 340B Health, he was the founder and executive of 5 software and consulting firms that provided solutions to associations, and he worked for the National Association of Broadcasters and the White House Office of Management of Budget. 

Gravitate CEO Tim Ward says “Coming to us directly from a senior leadership position at an association, Rob understands both the business needs of associations and how to help them reap the benefits of new technologies. He has an unmatched understanding of association technologies and is also a person of impeccable credibility – exactly the combination of understanding, expertise, and character who will fit in well with Gravitate’s culture of authenticity - we couldn’t be happier to welcome him to the Gravitate team.
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Topics: News

Association Technology Leader Rob Miller Joins Gravitate Solutions as SVP of Revenue

Posted by Christie Gunden on Feb 27, 2019 9:58:00 AM
The Gravitate leadership team is thrilled to announce that association technology leader Rob Miller is joining Gravitate Solutions.

Rob Miller, MPA CAE, will join as Senior Vice President of Revenue effective March 1st. As SVP, Rob will utilize his deep association industry expertise and leadership experience to help guide corporate strategic direction, product direction, and oversee customer relations, sales and marketing.
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Topics: News

Gravitate Solutions Names Shepherd Smith Head of Marketing

Posted by Christie Gunden on Jan 15, 2019 9:57:00 AM

 

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Topics: News

Announcing a Nucleus Data Connector for Microsoft Power BI

Posted by Christie Gunden on Jan 9, 2019 9:57:00 AM

Great news – it just got even easier to connect Power BI to Nucleus! 

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Topics: Nucleus, Product Update

Top Data Visualization Trends for 2019

Posted by Christie Gunden on Jan 3, 2019 9:56:00 AM

Data is one of the hottest topics in business today, and the way it impacts business function is only getting started. Organizations are scrambling to glean insights from what data they have, while preparing for the exponential growth that will impact every facet of operations. Knowing these five trends will keep you ahead of the curve in 2019:

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Topics: Data Analytics, Data Governance

Product Update: Making Nucleus Data Even More Actionable

Posted by Christie Gunden on Dec 6, 2018 9:55:00 AM

Our product team has been exceptionally busy with Nucleus development, and a host of new features just landed! We’re excited to share these updates because they’ll be immediately useful for your organization.

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Topics: Nucleus, Product Update

Key Questions for Comparing Data Analytics Platforms

Posted by Christie Gunden on Jul 20, 2018 9:21:53 AM

Data analytics platforms often boast the same generic capabilities: all of them are easy to use, the visualizations are both beautiful and actionable, and you'll glean insights that you couldn't have found elsewhere. Unless you have deep knowledge or selection experience, it’s easy to take bold claims at face value. So how can you – without being a data expert – accurately compare platform against platform?

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Topics: Nucleus, Data Analytics

How to Set Yourself Up for BI Success

Posted by Christie Gunden on Jun 27, 2018 4:30:28 PM

It’s natural for organizations to think about BI success exclusively in terms of outcomes, because after all, improving the bottom line enables advancement of the organization’s mission.

For example, we often see organizations determining whether a BI project was successful by monitoring for increases in member engagement, conference attendance, or renewal rates. While these metrics are crucial, they don’t account for how an organization plans to achieve them. Simply implementing a BI initiative or setting goals doesn’t address the roadmap for achieving real results.

Define BI Success

According to Gartner, 60-80% of BI projects are eventually abandoned. In other words, most BI projects are not successful. Let’s consider that “success” in these cases may have been poorly defined, unrealistic, or misguided entirely.

BI success is about the destination AND the journey. Setting realistic expectations, striving toward appropriate goals, and evaluating a project’s performance will naturally occur if you can hold these two factors as your roadmap:

1) Cultural Shift

Consider the journey your organization will take to transition from your current relationship with data to relying on it at every level in every department. Creating an environment in which data is accessible and users are comfortable both getting and understanding it without assistance, is a vital factor that will determine if and how your team will actually use data to make decisions.

True success through this lens looks like everyday people learning to – and being empowered to - 

  • make decisions
  • optimize initiatives
  • develop new initiatives

… all while using data. It’s each small decision made throughout the organization, culminating in bigger outcomes, like member retention. Eliminating the barriers to using data by providing easy access, comfort, and understanding will enable individuals and teams to make those smaller decisions.

2) Platform Adoption and User Engagement

Equally important to facilitating a cultural shift is enabling end-user adoption and engagement of your BI tool. Your best chance of long-term success is to make data 1) easy to find, and 2) available to everyone – quickly and from anywhere. For example, you can begin requiring data in your meetings, which is undoubtedly a positive step, but only if this promotes efficiency for every single person in attendance. If finding data is laborious and time intensive, the process will outweigh the benefits and eventually fizzle out.

Alternatively, if your entire team adopts a platform and uses it with regularity, data will become extraordinarily useful and advantageous for your organization. If access is limited to an expressed number of people or a single department, the rest of the organization will opt out of using data as the result of bottlenecked resources, outdated metrics, or other obstacles. Empowering everyone with actionable data is critical to adopting it into your processes.

Experience Long Term Results

BI success is driven by remapping the way your organization views the role of data in everyday decision-making, then engaging and equipping your entire team to use it. You will then experience ebbs and flows in your metrics, as all organizations do, but you’ll have the data to make accurate and informed decisions to plan for – not simply respond to – evolution in your industry. And of course, devise strategies to improve those key metrics, like increasing member engagement or renewal rate.

Andrew Huling, CTO of Gravitate Solutions, recently covered this topic in-depth during his webinar, “User Experience and Engagement: How to Achieve BI Success.” Watch it on-demand for a deeper dive into being successful in your next BI project.

View the Recorded Webinar

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Topics: Nucleus, Data Analytics

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