Rob Miller, MAP, CAE

Recent Posts

Nucleus Self Service

Posted by Rob Miller, MAP, CAE on Apr 16, 2020 10:06:22 AM

Gravitate is thrilled to announce that we added a self-service visualization builder to the Nucleus Data Analytics platform.  Self-Service is a game-changer for our clients as they can now add an unlimited number of charts and graphs to Nucleus without needing our help. 

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Topics: Data Analytics

Don’t Let Data Analytics Trap you in a Customization Cycle

Posted by Rob Miller, MAP, CAE on Apr 9, 2020 10:12:42 AM

Salesforce.com rightfully deserves the credit for ushering in the technology innovation of Software-as-a-Service (SaaS) and the mantra of configuration rather than customization.   Over the past 20 years, they have relentlessly improved the flexibility of their solution, turning it into a robust platform, while offering third-party companies the opportunity to tightly integrate their products and solutions – further extending the reach and capabilities of the overall Salesforce offering.

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Topics: Data Governance

MGI Membership Marketing Benchmarking Report

Posted by Rob Miller, MAP, CAE on Dec 11, 2019 10:17:52 AM

Marketing General, a leader in marketing research for associations, recently released their 2019 Membership Marketing Benchmarking Report, a compendium of information regarding marketing and associations trends. Marketing General specializes in providing associations and non-profits expert guidance on growing and retaining membership. Every year, they release the Membership Marketing Benchmarking Report, an in-depth study of the strategies and tactics that membership organizations use to recruit new members, engage and renew those members, and reinstate lapsed members. 

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Topics: association

Member-Facing Data Analytics

Posted by Rob Miller, MAP, CAE on Aug 7, 2019 9:11:57 AM

Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged.  But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology approach to deliver this capability to members is known as embedded analytics. And in some cases, associations can monetize the analytics derived from data provided by their members. 

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Topics: Data Analytics

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