Rob Miller, MAP, CAE

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Member-Facing Data Analytics

Posted by Rob Miller, MAP, CAE on Aug 7, 2019 9:11:57 AM

Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged.  But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology approach to deliver this capability to members is known as embedded analytics. And in some cases, associations can monetize the analytics derived from data provided by their members. 

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Topics: Data Analytics

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