When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our clients have asked us to manage. What’s more is that this percentage is falling as data in solutions such as email marketing, web analytics, and social communities grow at a rapid pace.
I attended Association Trends' AMS Fest June 5-6th in Chicago at the Catalyst Ranch. The facility and its furniture were a little quirky (think: Central Perk Café in the sitcom Friends) but worked well for the size of the group, which was about 160. I enjoyed seeing a lot of old friends and colleagues from the years when Gravitate’s CEO (Tim Ward) and I were developing NetForum while at Avectra. I was also inspired by the technical advances many of the companies discussed and demonstrated.
I just attended my first conference as a member of the Gravitate team – the .orgCommunity Innovation Summit in Chicago.
I’ve known Sherry and Kevin at .orgSource for more than 20 years and it’s fantastic to see what they have built.
Topics: Data Analytics