NUCLEUS ANALYTICS BLOG

On April 14^th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement are not new and not subtle – just that they are accelerating in response to the pandemic.

ALEXANDRIA, Va. – Gravitate Solutions is pleased to announce a partnership with Americaneagle.com, an industry leader in professional website design and development. This partnership will make it simpler for mutual clients to bring valuable member activity and engagement data into Gravitate’s Nucleus data analytics solution.

Americaneagle.com has helped hundreds of associations maximize their presence on the web and effectively integrate membership and communication efforts. More recently, the firm has invested heavily in Salesforce and offers an array of services with the platform including consulting, implementations, and custom app development.

ALEXANDRIA, Va. – Gravitate Solutions is pleased to announce a partnership with Naylor Association Solutions. This partnership will empower mutual clients to more easily bring valuable member data from Naylor products into Gravitate’s Nucleus Data Analytics solution. Platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

Gravitate attended four association-focused conferences in the last quarter of 2019 – AMSFest, Community Brands Xperience, Higher Logic HUG, and ASAE Tech.  

At each conference, we asked participants “What is your greatest data challenge?” and thought the results were interesting.  The responses clustered as follows:

Excerpted from "Competing on Analytics" by Thomas H. Davenport of Harvard Business Review

By Cecilia Sepp, CAE, CNAP
Principal & Founder, Rogue Tulips Consulting

ALEXANDRIA, VA June 25, 2019 -- Gravitate Solutions, developers of the Nucleus data analytics solution, today announced a partnership with 501c consulting and association management firm Rogue Tulips. 

Excerpted from 6/12/19 webinar by Sandy Marsico and Rob Miller, CAE

Sandstorm and Gravitate will jointly offer their combined capabilities and expertise – including the Nucleus data analytics solution – to provide unparalleled data analytics insights to their clients.

With all the buzz surrounding the potential future benefits of Artificial Intelligence (AI) and Machine Learning, it's easy to forget that sophisticated Data Analytics tools exist that are excellent at unlocking insights for your association TODAY.