Shepherd Smith

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Analytics Might Not Be In Your Budget - or Need to Be

Posted by Shepherd Smith on Oct 14, 2021 1:07:16 PM

Making the case for Data Analytics being budget-neutral in Year One

At most associations, it is difficult to argue that better information is not a good thing – that better understanding your current members, potential members, and the broader constituency would not benefit the organization.

It’s also difficult to argue that Data Analytics, in today’s era of so much member data spread across so many systems, does not provide better information. 

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Topics: Data Analytics

Becoming a Data-Driven Association

Posted by Shepherd Smith on Mar 2, 2021 4:08:48 PM

Excerpted from "Why Is It So Hard to Become a Data-Driven Company?" by Randy Bean - published February 5th, 2021

According to Harvard Business Review, thriving as a mainstream organization today means being data driven. Those that have lagged on this front have observed their data-driven competitors seize market share and make inroads into their customer base over the course of the past decade.

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Topics: Data Analytics

Data Analytics for Associations - an Update from the Front Lines

Posted by Shepherd Smith on Dec 11, 2020 8:12:20 AM



Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. In sharing his experiences and recommendations, he writes:

“I hope to help somebody out there - we were making decisions that were not necessarily data driven. They were anecdotally driven. We really were flying kind of blind when we think about it now, and I hope this helps others at associations in similar situations”.

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Topics: Nucleus, Data Analytics, Conferences, membership

Nucleus named Data Analytics Solution of the Association Laboratory Research Alliance

Posted by Shepherd Smith on Dec 3, 2020 2:54:57 PM

ALEXANDRIA, VA - December 1, 2020 - Gravitate Solutions is pleased to announce that Nucleus has been named the official data analytics solution of the Association Laboratory Research Alliance.

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Topics: News, Nucleus, Data Analytics

The New Data Produced by Virtual Events - Part II, Sponsor & Exhibitor Value

Posted by Shepherd Smith on Nov 12, 2020 2:22:18 PM

Back in July, we responded to the waves of client interactions we were having regarding the entirely new types of member data that were being generated by virtual events - things that can be known about attendees of virtual events but not live ones. 

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Topics: Data Analytics, Conferences

Analytics for Everyone - make this your "Henry Ford Moment"

Posted by Shepherd Smith on Oct 28, 2020 3:57:13 PM

Julie Sweet is the CEO of a 500,000-person consulting firm with thousands of clients, all of whom rely on her to be focused on changes, trends, and opportunities for the future.

In an interview on Oct. 8th, she made the following remarks, all of which we at Gravitate believe directly apply to our beloved association space:

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Topics: News, Data Analytics, association, Marketing

Association Technology Panel Discussion- Two Takeaways

Posted by Shepherd Smith on Sep 24, 2020 9:36:12 AM

2020 is providing member-based organizations with opportunities as well as challenges, and the technologists at DelCor and Gravitate teamed up on September 15th to offer something that many associations will find most welcome – insights into how to make meaningful improvements to your processes and your member offerings in this very unusual year, presented by those that are actually doing it.

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Topics: Data Analytics, Data Governance, Databases

A Data Scientist's Views on Data Literacy

Posted by Shepherd Smith on Jun 4, 2020 8:45:18 AM

Published by SAS, May 2020 - Data Scientist Kirk Borne on the value of universal understanding of data and its effect on society.

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Topics: Data Analytics

COVID Accelerating the Shift to Online Member Engagement

Posted by Shepherd Smith on Apr 23, 2020 12:03:28 PM

On April 14th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement are not new and not subtle – just that they are accelerating in response to the pandemic.

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Topics: Nucleus, Data Analytics, membership

Gravitate Solutions Announces Partnership with

Posted by Shepherd Smith on Mar 18, 2020 12:22:09 AM

ALEXANDRIA, Va. – Gravitate Solutions is pleased to announce a partnership with, an industry leader in professional website design and development. This partnership will make it simpler for mutual clients to bring valuable member activity and engagement data into Gravitate’s Nucleus data analytics solution. has helped hundreds of associations maximize their presence on the web and effectively integrate membership and communication efforts. More recently, the firm has invested heavily in Salesforce and offers an array of services with the platform including consulting, implementations, and custom app development.

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Topics: News, Partners

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