NUCLEUS ANALYTICS BLOG

Back in July, we responded to the waves of client interactions we were having regarding the entirely new types of member data that were being generated by virtual events - things that can be known about attendees of virtual events but not live ones. 

Julie Sweet is the CEO of a 500,000-person consulting firm with thousands of clients, all of whom rely on her to be focused on changes, trends, and opportunities for the future.

In an interview on Oct. 8th, she made the following remarks, all of which we at Gravitate believe directly apply to our beloved association space:

2020 is providing member-based organizations with opportunities as well as challenges, and the technologists at DelCor and Gravitate teamed up on September 15th to offer something that many associations will find most welcome – insights into how to make meaningful improvements to your processes and your member offerings in this very unusual year, presented by those that are actually doing it.

Published by SAS, May 2020 - Data Scientist Kirk Borne on the value of universal understanding of data and its effect on society.

On April 14^th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement are not new and not subtle – just that they are accelerating in response to the pandemic.

ALEXANDRIA, Va. – Gravitate Solutions is pleased to announce a partnership with Americaneagle.com, an industry leader in professional website design and development. This partnership will make it simpler for mutual clients to bring valuable member activity and engagement data into Gravitate’s Nucleus data analytics solution.

Americaneagle.com has helped hundreds of associations maximize their presence on the web and effectively integrate membership and communication efforts. More recently, the firm has invested heavily in Salesforce and offers an array of services with the platform including consulting, implementations, and custom app development.

ALEXANDRIA, Va. – Gravitate Solutions is pleased to announce a partnership with Naylor Association Solutions. This partnership will empower mutual clients to more easily bring valuable member data from Naylor products into Gravitate’s Nucleus Data Analytics solution. Platforms will connect through an open API integration available via the Naylor Marketplace, the online app store for Naylor’s career center and association management software technologies.

Gravitate attended four association-focused conferences in the last quarter of 2019 – AMSFest, Community Brands Xperience, Higher Logic HUG, and ASAE Tech.  

At each conference, we asked participants “What is your greatest data challenge?” and thought the results were interesting.  The responses clustered as follows:

Excerpted from "Competing on Analytics" by Thomas H. Davenport of Harvard Business Review

By Cecilia Sepp, CAE, CNAP
Principal & Founder, Rogue Tulips Consulting