“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever.
And yet, this is exactly what happens when associations say “Let’s build a data analytics program” when their source data is not yet ready for prime time.
In both cases, a poor foundation will make for a very poor outcome.
Clean data is critical for all downstream activities. Whether it’s revenue management, reporting, or data analytics, without clean data, any “grand ideas” for being a data-driven association are out the door.
So where should you begin?