Gravitate Solutions announced a partnership today with Real Magnet, a leading provider of marketing automation services for associations and nonprofits. The partnership between our two organizations empowers our mutual clients by blending marketing results data with key membership data points from other association solutions including an AMS, LMS, event management platform, and more, with Gravitate’s data blending platform, Nucleus.
Nucleus’ cloud based service allows associations access to valuable member and operations data visualizations, dashboards, and reports answering key association-focused questions from anywhere, at any time.
This new partnership will allow clients to blend their email and campaign metrics from their marketing automation platform with key data points from other systems so they have a comprehensive picture of membership and revenue trends.
Gravitate Solutions’ CEO, Tim Ward, says “Real Magnet’s platform provides invaluable insights into the complex digital marketing landscape of associations. We are eager to leverage these insights by layering them with other association-specific products so our mutual clients can easily get a more comprehensive view of their membership trends.”
Real Magnet’s CEO, Tom Pines says “By delivering a unified view of data from multiple platforms, Gravitate’s Nucleus platform helps association executives make more informed decisions. Combining marketing and member engagement insights with other association data will provide our mutual clients with greater understanding of their member base.”
About Real Magnet
Real Magnet is a leading marketing automation platform that helps businesses attract, engage and deliver better email, marketing, social and mobile campaigns. Real Magnet simplifies marketing automation with its intuitive design, seamless integration with leading CRMs and dedicated consultative team that ensures smarter engagement. For more information, please visit www.realmagnet.com.
About Gravitate Solutions
Gravitate Solutions, formerly Old Town IT, is a leading provider of technology solutions to associations, member-based organizations, and nonprofits. Since 2007, Gravitate Solutions has created innovative solutions that address the business challenges unique to its clients. The company is headquartered in Alexandria, Virginia and has offices in Springfield, MO and Chicago, IL. For more information, please visit www.gravitatesolutions.com.