Marketing Expert Shepherd Smith Joins Leadership Team of Premier Association/NonProfit Analytics Software Company
ALEXANDRIA, VA — Gravitate Solutions, developers of the Nucleus analytics platform, announced today that seasoned marketing executive Shepherd Smith has been named to the company’s newly-created position of Head of Marketing.
Smith brings more than twenty years of marketing leadership experience, including more than a decade dedicated to the association and nonprofit industries. With experience including Vice President of Marketing at Real Magnet, Senior Director of Marketing at Avectra/Abila, and Vice President of Marketing at True Influence, Smith specializes in marketing for companies that understand the unique needs of their customers and offer best-of-breed solutions. He will oversee all of Gravitate’s marketing activities, including strategy, lead generation, events, social media and public relations.
“Today’s appointment of Shepherd marks yet another critical growth milestone for Gravitate Solutions, and we are thrilled to have him join our operations team,” said Tim Ward, CEO. “His extensive, direct experience with the association and nonprofit industries provides critical firepower as we build Gravitate into the association industry standard for analytics software and expand into the private sector as well.”
Per Shepherd Smith: “Tim Ward is a visionary who transformed the AMS space with the creation of the first web-based AMS (netFORUM), and at Gravitate he is doing the same for data and analytics. In addition, the culture that he and Meg have built at Gravitate is based on honor, accountability, and innovation, and I couldn’t be more excited about the opportunity to help such a team continue their remarkable growth and success.”
About Gravitate Solutions
Gravitate Solutions was founded in 2007 to provide expert development services to clients using AMS systems such as netFORUM. Gravitate has been named to the Inc. 5000 list of fastest-growing companies five times and has grown to over 50 employees, with locations in Alexandria, VA and Springfield, MO. In 2017, Gravitate launched Nucleus, the first data analytics platform built specifically for associations and nonprofits. Nucleus blends, transforms, and analyzes data from multiple sources, bringing actionable data to associations and nonprofits at every level, in every department, for every important decision.