Community Brands Xperience Conference. Four days of intense learning, networking, and fun. It now feels like a million years ago, right? But before we get back to our work and lives completely, let's reflect back on our experience at Xperience.
Technology is changing rapidly.
Artificial intelligence (AI) and machine learning were big topics of conversation at this year's conference.
Given that your ability to predict constituent behavior is a requirement rather than a nice-to-have, associations and nonprofits need to look at ways to streamline their member interactions. But how can your organization keep up with consumer expectations set by Amazon, Yelp, and other giants? By leveraging innovative technology and best-of-breed systems to help you achieve your goals and streamline your client interactions so they're friction-less.
Boost engagement through personalized experiences.
Personalization has been discussed for years now, but so many associations are still sending member-wide emails that don't pertain to segmented audience interests. The time has come to be smarter about your outreach efforts and optimize communication to avoid member fatigue.
Giving your members a simple and easy way to identify their areas of interest, or better yet, have their purchasing behavior, event attendance, web activity, and more automatically indicate which content they're interested in, can help.
Leverage your tech to automate member touch points and create efficiencies for your staff.
JP Guilbault, CEO of Community Brands, cited that with automated workflows, streamlined payment experiences, timely notifications, and further innovations Community Brands is providing in their suite of products, you can see increased member satisfaction.
The Gravitate team delivered five presentations while at the conference, many of which will be delivered as webinars in the coming months.
Data Dive with Gravitate: Past, Present and Future Data - How Nucleus is Changing the Game (Partner Rally Session)
Presenters: Tim Ward, Gravitate Solutions, Rebecca Duff, PMP, Gravitate Solutions, and George Rears, Association Headquarters
Parlez Vous Accounting? Accounting Lessons for Technology Professionals
Presenters: Lee Fowler, Community Brands, and Geoff Williams, Gravitate Solutions
10 Things The Can Be Done in Toolkit in 10 Minutes - Part 2
Presenters: Darryl Hopkins, Community Brands, Lance Belluomini, Community Brands, Birhanu Digafe, Community Brand, and Geoff Williams, Gravitate Solutions
Mission Possible: Using Data to Drive Meaningful Change in Your Organization
Presenters: Lacy Packard, The American Association for Justice, Rich Hem, American Institute of Aeronautics and Astronautics, and Rebecca Duff, PMP, Gravitate Solutions
Express Learning: Digging Into Data
Presenters: Heather McNair, Higher Logic, and Andrew Huling, Gravitate Solutions