Only 20% of my Member Data is in my AMS?

Posted by Rob Miller on Jul 18, 2019 10:34:50 AM

When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our clients have asked us to manage.  What’s more is that this percentage is falling as data in solutions such as email marketing, web analytics, and social communities grow at a rapid pace.

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Topics: Data Governance

Destroy Decision Silos With Blended Data

Posted by Shepherd Smith on Jun 26, 2019 11:18:51 AM

By Cecilia Sepp, CAE, CNAP
Principal & Founder, Rogue Tulips Consulting

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Topics: Partners, Data Analytics, Data Governance

Gravitate Solutions And Rogue Tulips Announce Partnership

Posted by Shepherd Smith on Jun 25, 2019 2:00:01 PM

ALEXANDRIA, VA June 25, 2019 -- Gravitate Solutions, developers of the Nucleus data analytics solution, today announced a partnership with 501c consulting and association management firm Rogue Tulips. 

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Topics: News, Partners

3 Digital Trends Associations Should Start, Stop & Continue

Posted by Shepherd Smith on Jun 25, 2019 6:00:00 AM

Excerpted from 6/12/19 webinar by Sandy Marsico and Rob Miller, CAE

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Topics: Nucleus, Partners, membership, association

AMS Fest- observations of an AMS lifer

Posted by Rob Miller on Jun 19, 2019 4:51:37 AM

I attended Association Trends' AMS Fest June 5-6th in Chicago at the Catalyst Ranch. The facility and its furniture were a little quirky (think: Central Perk Café in the sitcom Friends) but worked well for the size of the group, which was about 160. I enjoyed seeing a lot of old friends and colleagues from the years when Gravitate’s CEO (Tim Ward) and I were developing NetForum while at Avectra. I was also inspired by the technical advances many of the companies discussed and demonstrated.

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Topics: News, Partners

Gravitate Solutions and Sandstorm Design Announce Partnership

Posted by Shepherd Smith on Jun 7, 2019 2:00:00 PM

Sandstorm and Gravitate will jointly offer their combined capabilities and expertise – including the Nucleus data analytics solution – to provide unparalleled data analytics insights to their clients.

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Topics: News, Partners

Three Simple Strategies to Unlock Insights in 2019

Posted by Shepherd Smith on Jun 5, 2019 9:56:35 AM

With all the buzz surrounding the potential future benefits of Artificial Intelligence (AI) and Machine Learning, it's easy to forget that sophisticated Data Analytics tools exist that are excellent at unlocking insights for your association TODAY.

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Topics: Data Analytics

How to Integrate Data and Analytics into Every Part of Your Organization

Posted by Shepherd Smith on May 15, 2019 4:38:31 PM

Excerpted from Harvard Business Review  by Carl Carande, Paul Lipinski, Traci Gusher  

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Topics: Data Analytics

Surveys: Collect and Act on Your Data

Posted by Cecilia Sepp on May 9, 2019 12:44:40 PM

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. With the number of data collection tools available on the internet for little or no cost, it’s tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases or social issues.

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Topics: Data Analytics

Two Webinars On-Demand: "Blended Data - The Key to Member Engagement Scoring" and "Analytics for Everyone"

Posted by Shepherd Smith on May 7, 2019 10:35:47 AM

Hear real stories from association executives about how they're increasing member retention, improving new member acquisition, and energizing conference registration.

Check out the two webinars below. Each is fast-moving, 30-minutes or less, and you'll come away with actionable tips for making better use of data in your organization. 


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Topics: Nucleus, Data Analytics

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