Gravitate Launches First-Ever Data Glossary for Associations

Posted by Rob Miller on Feb 19, 2020 2:35:39 PM

As data continues to grow at a phenomenal rate, data governance is becoming an ever-more important organizational activity for associations and for more reasons than ever should probably be an ongoing initiative at yours. Data Governance has been defined as “a collection of practices and processes which help to ensure the formal management of data assets within an organization. Data governance often includes data stewardship, data quality, and others to help an enterprise gain better control over its data assets, including methods, technologies, and behaviors around the proper management of data.”

Read More

WHERE EXTRA MARKETING BUDGET WOULD FIRST BE INVESTED

Posted by Rob Miller on Feb 4, 2020 1:35:37 PM

We spotted a visualization published by MarketingCharts.com recently that is striking. They surveyed more than 200 marketers at major North American brands and asked, “if you had extra marketing budget, where would you invest it first?” They found that the leading response (more than double the next response) was to spend extra marketing budget on data analytics technology.

Read More

Topics: Services, Marketing

ASSOCIATION DATA CHALLENGES – NEW SURVEY RESULTS

Posted by Shepherd Smith on Jan 8, 2020 5:36:38 AM

Gravitate attended four association-focused conferences in the last quarter of 2019 – AMSFest, Community Brands Xperience, Higher Logic HUG, and ASAE Tech.  

At each conference, we asked participants “What is your greatest data challenge?” and thought the results were interesting.  The responses clustered as follows:

Read More

Topics: Data Analytics, Conferences

MGI Membership Marketing Benchmarking Report

Posted by Rob Miller, MAP, CAE on Dec 11, 2019 10:17:52 AM

Marketing General, a leader in marketing research for associations, recently released their 2019 Membership Marketing Benchmarking Report, a compendium of information regarding marketing and associations trends. Marketing General specializes in providing associations and non-profits expert guidance on growing and retaining membership. Every year, they release the Membership Marketing Benchmarking Report, an in-depth study of the strategies and tactics that membership organizations use to recruit new members, engage and renew those members, and reinstate lapsed members. 

Read More

Topics: association

Community Brands’ “8 Strategies to Modernize your Association in 2020” study – our 3 Takeaways

Posted by Rob Miller on Dec 6, 2019 5:46:39 AM

Community Brands recently published a large-scale study that detailed 8 strategies association executives can use to modernize their organizations for 2020. In recent years, “Modernize” has become a buzzword for associations looking to make the most out of available technology in the same way that “superfood” has become a buzzword used to sell kale and blueberries. While navigating the world of quinoa and chia seeds can be frustrating, difficult, and often tasteless, it is almost undeniably good for you - as is properly-executed “Modernization.”

Read More

Topics: Data Analytics, association

Build vs. Buy – the Pros and Cons for Association Data Analytics

Posted by Rob Miller on Oct 8, 2019 2:47:04 PM

Inefficient as it sounds today, it was not uncommon in the 1990’s to hear that an association was going to build their own Association Management System (AMS) rather than purchase an existing one.  When we heard that, we’d generally put a reminder in our sales tracking system to contact them again in 18 months. By then, most would have spent a lot of money, failed to achieve the goals established by the organization, and lost some or all the technical staff who were working on the project.  For those who persevered and were mildly successful, they were still challenged with retaining their key technical talent and keeping the system up to date. By the mid-2000s, you seldom heard of an association taking this approach.

Read More

Topics: Data Analytics

Today’s Ideal Association Software Stack

Posted by Rob Miller on Sep 30, 2019 1:51:50 PM

When Gravitate CEO Tim Ward and I released Avectra’s NetForum in 2004, it was not uncommon for an Association Management System (AMS – or sometimes known as a Customer Relationship Management system - CRM), to join the organization’s accounting system and website as the three primary systems that an association needed to successfully operate its business. At the time, we had successfully stamped out most of the data silos that plagued associations in the past.

Read More

Topics: association, Databases

Competing on Analytics

Posted by Shepherd Smith on Sep 9, 2019 1:57:38 PM

Excerpted from "Competing on Analytics" by Thomas H. Davenport of Harvard Business Review

Read More

Topics: Data Analytics

The Importance of Database “Snapshotting”

Posted by Rob Miller on Aug 27, 2019 12:29:26 PM

Early in my career, I was asked by a large scientific society to write a report for them that compared year-over-year and month-over-month membership renewal numbers.  They were running a SQL-based association management system (AMS) so I embarked on a journey to write a complex stored procedure to support a Crystal Report. For those of you who have experience writing stored procedures, I had to employ many temporary tables and While Loops to achieve the desired outcome.

Read More

Topics: Data Analytics, Data Governance

Member-Facing Data Analytics

Posted by Rob Miller, MAP, CAE on Aug 7, 2019 9:11:57 AM

Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged.  But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology approach to deliver this capability to members is known as embedded analytics. And in some cases, associations can monetize the analytics derived from data provided by their members. 

Read More

Topics: Data Analytics

Subscribe to the Blog

Recent Posts

Most Popular Posts