If increasing member retention, improving new member acquisition, and energizing conference registration are on your radar for 2019 --- you won't want to miss this.
Q1 of 2019 is coming to an end and it's a natural time to think about meeting those lofty 2019 goals.
Our product team has been exceptionally busy with Nucleus development, and a host of new features just landed! We’re excited to share these updates because they’ll be immediately useful for your organization.
Knowing what your association members think, want, and need is paramount in connecting with them about your offerings. But unless you’re listening attentively to their every comment on community boards, social media, in article commentary, and on product reviews, you’re going to miss key metrics about how engaged they are. Analyzing overall sentiment through automated text analysis helps you quickly understand how engaged your members are and how they’re feeling about your organization, products, or services.
Nucleus clients have surfaced key analytics they want to share with the broader community, whether it be on their public-facing web site, or for their members. The Nucleus product team identified this use case early on, and has responded to client’s needs by developing new features and functionality to support them.
We are firm believers that democratizing data leads to better organizational effectiveness. But occasionally, a need arises where you must provide specific views into your data. With our new role-based access feature, you can now personalize your users’ Nucleus experience.
Our Nucleus product team has been working hard to optimize the insights you can gain about your donations and donors to help you to better analyze, anticipate, and improve your organization’s fundraising efforts.
We’ve heard a lot about the high rate of unsuccessful data initiatives. According to Gartner, an astounding 70 to 80 percent of business intelligence (BI) projects have failed.
A failure rate that high prompts us to ask the big questions: why? If everyone is trying to leverage data to make better decisions, then why is it so hard to glean actionable insights? How can these initiatives be more successful?
It’s natural for organizations to think about BI success exclusively in terms of outcomes, because after all, improving the bottom line enables advancement of the organization’s mission.
For example, we often see organizations determining whether a BI project was successful by monitoring for increases in member engagement, conference attendance, or renewal rates. While these metrics are crucial, they don’t account for how an organization plans to achieve them. Simply implementing a BI initiative or setting goals doesn’t address the roadmap for achieving real results.