NUCLEUS ANALYTICS BLOG

Most discussions about data analytics focus on how tools can be used to better understand members and how to influence them to be more engaged.  But data analytics can be used to support the needs of members and other stakeholders directly as well. A technology approach to deliver this capability to members is known as embedded analytics. And in some cases, associations can monetize the analytics derived from data provided by their members. 

I worked for two trade associations – the National Association of Broadcasters and 340B Health – both of which were obsessed with member retention and delivering member value. Not an uncommon pursuit at any association. One of the best ways to illustrate the value you are delivering a member is to show them the Total Member Value (TMV) your organization provides them.
For years the chosen method to demonstrate value to members for their dues payment was to provide them a profile report from the Association Management System (AMS), which generally listed all the products and services they received and all the other activities in which they participated. This approach had the following weaknesses:

“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever.

By Cecilia Sepp, CAE, CNAP
Principal & Founder, Rogue Tulips Consulting

With all the buzz surrounding the potential future benefits of Artificial Intelligence (AI) and Machine Learning, it's easy to forget that sophisticated Data Analytics tools exist that are excellent at unlocking insights for your association TODAY.

Excerpted from Harvard Business Review – by Carl Carande, Paul Lipinski, Traci Gusher  

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. With the number of data collection tools available on the internet for little or no cost, it’s tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases or social issues.

Hear real stories from association executives about how they're increasing member retention, improving new member acquisition, and energizing conference registration using association analytics.

Check out the two webinars below. Each is fast-moving, 30-minutes or less, and you'll come away with actionable tips for making better use of data in your organization. 

Yesterday Brandon Leuschen, a Gravitate Solutions Business Development Representative, delivered a webinar called, "Nucleus Analytics: How It Can Help Your Organization Succeed." 

Q1 of 2019 is coming to an end and it's a natural time to think about meeting those lofty 2019 goals.