Salesforce.com rightfully deserves the credit for ushering in the technology innovation of Software-as-a-Service (SaaS) and the mantra of configuration rather than customization. Over the past 20 years, they have relentlessly improved the flexibility of their solution, turning it into a robust platform, while offering third-party companies the opportunity to tightly integrate their products and solutions – further extending the reach and capabilities of the overall Salesforce offering.
Early in my career, I was asked by a large scientific society to write a report for them that compared year-over-year and month-over-month membership renewal numbers. They were running a SQL-based association management system (AMS) so I embarked on a journey to write a complex stored procedure to support a Crystal Report. For those of you who have experience writing stored procedures, I had to employ many temporary tables and While Loops to achieve the desired outcome.
When we analyzed our Nucleus data across all our clients, we discovered that, on average, the Association Management System (AMS) or Customer Relationship Management system (CRM) comprises less than 20% of our client’s data – and that only includes the systems our clients have asked us to manage. What’s more is that this percentage is falling as data in solutions such as email marketing, web analytics, and social communities grow at a rapid pace.
Topics: Data Governance
Data is one of the hottest topics in business today, and the way it impacts business function is only getting started. Organizations are scrambling to glean insights from what data they have, while preparing for the exponential growth that will impact every facet of operations. Knowing these five trends will keep you ahead of the curve in 2019:
Creating a data governance strategy used to be a standard process, but evolving technology and agile methodology have enabled new and different approaches. Before you begin defining your data governance needs, consider your organization’s culture, timeline, and budget and whether an agile or traditional methodology would suit your needs best. The good news is, regardless of which path you choose, it’s easier than ever to create a strategy that’s both affordable and easy to adopt.