2020 is providing member-based organizations with opportunities as well as challenges, and the technologists at DelCor and Gravitate teamed up on September 15th to offer something that many associations will find most welcome – insights into how to make meaningful improvements to your processes and your member offerings in this very unusual year, presented by those that are actually doing it.
When executives and data analytics think data analytics, the vision that likely pops into their heads is an executive dashboard. An executive dashboard is a collection of metrics and trends that shows the current state of a department, an initiative, or an organization overall. A common analogy is airplane's cockpit array (which have also improved dramatically). When used effectively, Dashboards can be invaluable in identifying changes, monitoring progress, timely decision-making and even strategic planning.
John Egan, Growth Engineer at Pinterest, believes that it is critically important to only track metrics that you are going to use. He says, “Don’t build metrics that aren’t going to be part of your day-to-day operations or don’t have potential to be incorporated as such. Building reports that no one looks at is just activity without accomplishment and is a waste of time.”
Having worked in the association space since 1992, I have attended my share of ASAE Annual Meetings – Detroit, Dallas, LA, Hawaii – too many to list. This year, I took part in more than a dozen sessions, some live and some on-demand, with most of my focus being on those sessions that were dedicated to the actual business of an association and better serving membership (as opposed to individual leadership improvement or similar content).
While the specific aspects of association business were varied, ranging from Non-Dues Revenue, Content Marketing, Increasing Member Value, Chapters and Components, Member Engagement, or Association Technology, a thread running through each and every one was....
When Gravitate CEO Tim Ward and I released Avectra’s NetForum in 2004, it was not uncommon for an Association Management System (AMS – or sometimes known as a Customer Relationship Management system - CRM), to join the organization’s accounting system and website as the three primary systems that an association needed to successfully operate its business. At the time, we had successfully stamped out most of the data silos that plagued associations in the past.