Analytics for Everyone - make this your "Henry Ford Moment"

Posted by Shepherd Smith on Oct 28, 2020 3:57:13 PM

Julie Sweet is the CEO of a 500,000-person consulting firm with thousands of clients, all of whom rely on her to be focused on changes, trends, and opportunities for the future.

In an interview on Oct. 8th, she made the following remarks, all of which we at Gravitate believe directly apply to our beloved association space:

Read More

Topics: News, Data Analytics, association, Marketing

WHERE EXTRA MARKETING BUDGET WOULD FIRST BE INVESTED

Posted by Rob Miller on Feb 4, 2020 1:35:37 PM

We spotted a visualization published by MarketingCharts.com recently that is striking. They surveyed more than 200 marketers at major North American brands and asked, “if you had extra marketing budget, where would you invest it first?” They found that the leading response (more than double the next response) was to spend extra marketing budget on data analytics technology.

Read More

Topics: Services, Marketing

Subscribe to the Blog

Recent Posts

Most Popular Posts