When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. With the number of data collection tools available on the internet for little or no cost, it’s tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases or social issues.
Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. In sharing his experiences and recommendations, he writes:
“I hope to help somebody out there - we were making decisions that were not necessarily data driven. They were anecdotally driven. We really were flying kind of blind when we think about it now, and I hope this helps others at associations in similar situations”.
ALEXANDRIA, VA - December 1, 2020 - Gravitate Solutions is pleased to announce that Nucleus has been named the official data analytics solution of the Association Laboratory Research Alliance.
InformationWeek just ran an interesting article titled “Why Everyone’s Data and Analytics Strategy Just Blew Up”. They sum it up starkly: "Customer behavior has changed and company operations have changed. If your data and analytics strategy isn't keeping up with what's happening, then you have important work to do, quickly." We couldn’t agree more – you need Fast Data.
On April 14th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement are not new and not subtle – just that they are accelerating in response to the pandemic.
Hear real stories from association executives about how they're increasing member retention, improving new member acquisition, and energizing conference registration using association analytics.
Check out the two webinars below. Each is fast-moving, 30-minutes or less, and you'll come away with actionable tips for making better use of data in your organization.
Yesterday Brandon Leuschen, a Gravitate Solutions Business Development Representative, delivered a webinar called, "Nucleus Analytics: How It Can Help Your Organization Succeed."