Surveys: Collect and Act on Your Data in 2021 and Beyond

Posted by Cecilia Sepp on Aug 17, 2021 11:37:15 AM

When association leaders and staff want to gather information and opinions from their members, often the first idea is to conduct a member survey. With the number of data collection tools available on the internet for little or no cost, it’s tempting to inundate members with surveys about everything from the color of the annual meeting theme to crucial issues like dues increases or social issues.

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Topics: Nucleus, Data Analytics, Marketing

Data Analytics for Associations - an Update from the Front Lines

Posted by Shepherd Smith on Dec 11, 2020 8:12:20 AM



Terry Dowdy is a 23-year association IT veteran – he has managed the IT departments at four associations and is currently IT Director at the Tax Executives Institute (TEI). In 2019, Terry and TEI decided to use advanced data analytics to help reach organizational goals and they selected the Nucleus solution to do this. In sharing his experiences and recommendations, he writes:

“I hope to help somebody out there - we were making decisions that were not necessarily data driven. They were anecdotally driven. We really were flying kind of blind when we think about it now, and I hope this helps others at associations in similar situations”.

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Topics: Nucleus, Data Analytics, Conferences, membership

Nucleus named Data Analytics Solution of the Association Laboratory Research Alliance

Posted by Shepherd Smith on Dec 3, 2020 2:54:57 PM

ALEXANDRIA, VA - December 1, 2020 - Gravitate Solutions is pleased to announce that Nucleus has been named the official data analytics solution of the Association Laboratory Research Alliance.

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Topics: News, Nucleus, Data Analytics

Why Everybody's Data Strategy Just Blew Up

Posted by Rob Miller on May 18, 2020 12:09:48 PM

InformationWeek just ran an interesting article titled “Why Everyone’s Data and Analytics Strategy Just Blew Up”. They sum it up starkly: "Customer behavior has changed and company operations have changed. If your data and analytics strategy isn't keeping up with what's happening, then you have important work to do, quickly." We couldn’t agree more – you need Fast Data.

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Topics: Nucleus, Data Analytics, membership

COVID Accelerating the Shift to Online Member Engagement

Posted by Shepherd Smith on Apr 23, 2020 12:03:28 PM

On April 14th, Associations Now published an article titled “How the COVID-19 Crisis Is Accelerating the Shift to Online Member Engagement.” In putting forth these ideas, ASAE is emphasizing to the member industry the fact that trends towards online member engagement are not new and not subtle – just that they are accelerating in response to the pandemic.

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Topics: Nucleus, Data Analytics, membership

Clean Data is the Foundation

Posted by Wes Trochlil on Jul 22, 2019 4:05:12 PM

“Let’s build a second floor on top of this pup tent in our backyard,” said no one, ever.

And yet, this is exactly what happens when associations say “Let’s build a data analytics program” when their source data is not yet ready for prime time.

In both cases, a poor foundation will make for a very poor outcome.

Clean data is critical for all downstream activities. Whether it’s revenue management, reporting, or data analytics, without clean data, any “grand ideas” for being a data-driven association are out the door.

So where should you begin?

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Topics: Nucleus, Data Analytics, Data Governance

3 Digital Trends Associations Should Start, Stop & Continue

Posted by Shepherd Smith on Jun 25, 2019 6:00:00 AM

Excerpted from 6/12/19 webinar by Sandy Marsico and Rob Miller, CAE

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Topics: Nucleus, Partners, membership, association

Two Webinars On-Demand: "Blended Data - The Key to Member Engagement Scoring" and "Analytics for Everyone"

Posted by Shepherd Smith on May 7, 2019 10:35:47 AM

Hear real stories from association executives about how they're increasing member retention, improving new member acquisition, and energizing conference registration using association analytics.

Check out the two webinars below. Each is fast-moving, 30-minutes or less, and you'll come away with actionable tips for making better use of data in your organization. 


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Topics: Nucleus, Data Analytics

Webinar on Demand: Nucleus Product Demo

Posted by Christie Gunden on May 1, 2019 9:51:37 AM

Yesterday Brandon Leuschen, a Gravitate Solutions Business Development Representative, delivered a webinar called, "Nucleus Analytics: How It Can Help Your Organization Succeed." 

View the Recorded Webinar

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Topics: Nucleus, Data Analytics

Meet 2019 Goals - in 2019!

Posted by Shepherd Smith on Apr 30, 2019 7:13:02 AM

Q1 of 2019 is coming to an end and it's a natural time to think about meeting those lofty 2019 goals. 

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Topics: Nucleus, Data Analytics

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