Two Webinars On-Demand: "Blended Data - The Key to Member Engagement Scoring" and "Analytics for Everyone"

Posted by Shepherd Smith on May 7, 2019 10:35:47 AM

Hear real stories from association executives about how they're increasing member retention, improving new member acquisition, and energizing conference registration.

Check out the two webinars below. Each is fast-moving, 30-minutes or less, and you'll come away with actionable tips for making better use of data in your organization. 

 

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Topics: Nucleus, Data Analytics

Webinar on Demand: Nucleus Product Demo

Posted by Christie Gunden on May 1, 2019 9:51:37 AM

Yesterday Brandon Leuschen, a Gravitate Solutions Business Development Representative, delivered a webinar called, "Nucleus Analytics: How It Can Help Your Organization Succeed." 

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Topics: Nucleus, Data Analytics

Meet 2019 Goals - in 2019!

Posted by Shepherd Smith on Apr 30, 2019 7:13:02 AM

Q1 of 2019 is coming to an end and it's a natural time to think about meeting those lofty 2019 goals. 

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Topics: Nucleus, Data Analytics

Announcing a Nucleus Data Connector for Microsoft Power BI

Posted by Christie Gunden on Jan 9, 2019 9:57:00 AM

Great news – it just got even easier to connect Power BI to Nucleus! 

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Topics: Nucleus, Product Update

Product Update: Making Nucleus Data Even More Actionable

Posted by Christie Gunden on Dec 6, 2018 9:55:00 AM

Our product team has been exceptionally busy with Nucleus development, and a host of new features just landed! We’re excited to share these updates because they’ll be immediately useful for your organization.

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Topics: Nucleus, Product Update

Product Update: Embedded Analytics

Posted by Meg Ward on Aug 20, 2018 8:38:56 AM

Nucleus clients have surfaced key analytics they want to share with the broader community, whether it be on their public-facing web site, or for their members. The Nucleus product team identified this use case early on, and has responded to client’s needs by developing new features and functionality to support them.

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Topics: Nucleus, Data Analytics, Nucleus Product Update

Nucleus Provides Fundraising Insights

Posted by Tim Franklin on Aug 1, 2018 5:35:55 PM

Our Nucleus product team has been working hard to optimize the insights you can gain about your donations and donors to help you to better analyze, anticipate, and improve your organization’s fundraising efforts.

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Topics: Nucleus, Data Analytics, Nucleus Product Update

Key Questions for Comparing Data Analytics Platforms

Posted by Christie Gunden on Jul 20, 2018 9:21:53 AM

Data analytics platforms often boast the same generic capabilities: all of them are easy to use, the visualizations are both beautiful and actionable, and you'll glean insights that you couldn't have found elsewhere. Unless you have deep knowledge or selection experience, it’s easy to take bold claims at face value. So how can you – without being a data expert – accurately compare platform against platform?

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Topics: Nucleus, Data Analytics

Self-Service Analytics: Emphasis on Service

Posted by Rebecca Duff on Jul 11, 2018 2:59:15 PM

We’ve heard a lot about the high rate of unsuccessful data initiatives. According to Gartner, an astounding 70 to 80 percent of business intelligence (BI) projects have failed. 

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Topics: Nucleus, Data Analytics

How to Set Yourself Up for BI Success

Posted by Christie Gunden on Jun 27, 2018 4:30:28 PM

It’s natural for organizations to think about BI success exclusively in terms of outcomes, because after all, improving the bottom line enables advancement of the organization’s mission.

For example, we often see organizations determining whether a BI project was successful by monitoring for increases in member engagement, conference attendance, or renewal rates. While these metrics are crucial, they don’t account for how an organization plans to achieve them. Simply implementing a BI initiative or setting goals doesn’t address the roadmap for achieving real results.

Define BI Success

According to Gartner, 60-80% of BI projects are eventually abandoned. In other words, most BI projects are not successful. Let’s consider that “success” in these cases may have been poorly defined, unrealistic, or misguided entirely.

BI success is about the destination AND the journey. Setting realistic expectations, striving toward appropriate goals, and evaluating a project’s performance will naturally occur if you can hold these two factors as your roadmap:

1) Cultural Shift

Consider the journey your organization will take to transition from your current relationship with data to relying on it at every level in every department. Creating an environment in which data is accessible and users are comfortable both getting and understanding it without assistance, is a vital factor that will determine if and how your team will actually use data to make decisions.

True success through this lens looks like everyday people learning to – and being empowered to - 

  • make decisions
  • optimize initiatives
  • develop new initiatives

… all while using data. It’s each small decision made throughout the organization, culminating in bigger outcomes, like member retention. Eliminating the barriers to using data by providing easy access, comfort, and understanding will enable individuals and teams to make those smaller decisions.

2) Platform Adoption and User Engagement

Equally important to facilitating a cultural shift is enabling end-user adoption and engagement of your BI tool. Your best chance of long-term success is to make data 1) easy to find, and 2) available to everyone – quickly and from anywhere. For example, you can begin requiring data in your meetings, which is undoubtedly a positive step, but only if this promotes efficiency for every single person in attendance. If finding data is laborious and time intensive, the process will outweigh the benefits and eventually fizzle out.

Alternatively, if your entire team adopts a platform and uses it with regularity, data will become extraordinarily useful and advantageous for your organization. If access is limited to an expressed number of people or a single department, the rest of the organization will opt out of using data as the result of bottlenecked resources, outdated metrics, or other obstacles. Empowering everyone with actionable data is critical to adopting it into your processes.

Experience Long Term Results

BI success is driven by remapping the way your organization views the role of data in everyday decision-making, then engaging and equipping your entire team to use it. You will then experience ebbs and flows in your metrics, as all organizations do, but you’ll have the data to make accurate and informed decisions to plan for – not simply respond to – evolution in your industry. And of course, devise strategies to improve those key metrics, like increasing member engagement or renewal rate.

Andrew Huling, CTO of Gravitate Solutions, recently covered this topic in-depth during his webinar, “User Experience and Engagement: How to Achieve BI Success.” Watch it on-demand for a deeper dive into being successful in your next BI project.

View the Recorded Webinar

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Topics: Nucleus, Data Analytics

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