One of the ways in which Associations differ from many commercial businesses is in the requirement of associations to draft and approve an annual budget. The budget cycle drives the annual organizational cadence and often elicits protracted debates to establish the rates for membership dues, annual meeting registration fees, the price of a 10X10 exhibit booth and much more. The problem is that the data points to support the debate are often limited – mostly historical activity, some trend data, and some minor input from the association board.
We spotted a visualization published by MarketingCharts.com recently that is striking. They surveyed more than 200 marketers at major North American brands and asked, “if you had extra marketing budget, where would you invest it first?” They found that the leading response (more than double the next response) was to spend extra marketing budget on data analytics technology.
Gravitate Solutions, provider of award-winning software services to association clients for more than a decade, are officially Salesforce® Registered Consulting Partners and are listed in the Salesforce® AppExchange. Now you can partner with Gravitates’ certified Salesforce® team to build out your association or nonprofit’s CRM, or to augment your AMS.